HPB
HORSEPOWER BRANDS
9 brands · multi-trade franchise family
HORSEPOWER BRANDS
FRANCHISE
INSURANCE
Most franchise insurance conversations focus on general liability and the additional insured requirement. For HorsePower Brands operators, that conversation is necessary but not sufficient. The brands in this family work outside, work from vehicles, work with specialized equipment, and work in conditions where the difference between a covered loss and an out-of-pocket one often comes down to a coverage line most agents never think to add.
Nine brands. HVAC, lawn care, window treatments, glass installation and restoration, fencing, roofing, spray foam insulation, painting, and holiday lighting. The trades span interior and exterior. Some brands run one crew and one van. Others run multiple service vehicles doing daily residential routes. Mighty Dog Roofing franchisees work at height on structures worth hundreds of thousands of dollars. Heroes Lawn Care operators accumulate commercial auto exposure across dozens of weekly stops.
The outdoor and mechanical exposure that defines this family is where generalist insurance programs consistently fall short. Equipment floaters get omitted. Commercial auto schedules are incomplete. Inland marine coverage gets treated as optional when it is not. The franchise agreement tells you what limits to carry. It does not tell you what coverage lines your operation actually needs.
Here is what HorsePower Brands' franchise agreements require. And here is where that requirement ends before your real exposure begins.
WHAT HORSEPOWER BRANDS SHARE
Across all brands — verify specifics per FDD
GL Minimum
$1M / $2M
Commercial Auto
$1M CSL
Workers Compensation
Statutory Limits
Employers Liability
$1M / $1M / $1M
Additional Insured
Brand-specific entity required
Equipment Coverage
Inland Marine Recommended
Equipment and commercial auto exposure are common across nearly every HorsePower Brands trade. Brand-specific entities must be listed correctly on all certificates.
9
TOTAL BRANDS IN HPB SYSTEM
9
TRADES ACROSS HOME SERVICES
5 CONFIRMED
ENTITY NAMES IDENTIFIED
ALL VEHICLE-BASED
COMMERCIAL AUTO EXPOSURE
INLAND MARINE
COMMON COVERAGE GAP
ABOUT THIS FRANCHISE FAMILY
9 BRANDS.
OUTDOOR, MECHANICAL & SERVICE TRADES.
What HorsePower Brands requires of its franchisees
General liability at $1 million per occurrence and $2 million aggregate is the consistent floor across the majority of HorsePower Brands' active brands. Mighty Dog Roofing is the exception — roofing operations carry elevated GL floors reflecting the height work, structural exposure, and property damage risk that defines that trade. Commercial auto at $1 million combined single limit applies across all HorsePower brands that operate service vehicles, which is effectively every brand in the family. Workers' compensation follows state statutory limits. Employers' liability — the coverage layer above WC — is $1 million across all three sub-limits for all trades.
The additional insured requirement follows the brand-specific entity structure that defines most franchise families. HorsePower Brands entities are organized under a consistent naming pattern for brands built within the HorsePower platform. Varsity Zone (HVAC) operates under HPB HVAC LLC. Heroes Lawn Care operates under HPB Lawn Care LLC. Bumble Bee Blinds operates under HPB Blinds and Shutters LLC. Blingle operates under HPB Lighting LLC. Mighty Dog Roofing operates under MDR United LLC — reflecting that brand's separate development history before acquisition by HorsePower Brands.
FDD extractions are pending or in progress for Gatsby Glass, Stand Strong Fencing, iFOAM, and Groovy Hues. Requirements for those brands reflect Rikor's benchmark for their respective trades until extractions are confirmed. What is consistent across all brands is that "HorsePower Brands" as a family name does not appear as the additional insured entity on any certificate. The brand-level entity is what matters, and it is different for each brand.
Requirements diverge most significantly between HorsePower's roofing brand and its service brands. Mighty Dog Roofing operates in one of the highest-risk trades in the residential contractor space. Its GL requirements, umbrella requirements, and WC classification structure are substantially more complex than those of a lawn care or lighting brand in the same family. Each brand's full requirements are covered in its individual article below.
How HorsePower Brands insurance requirements vary by brand
The commercial auto exposure is the thread that connects almost every HorsePower brand — and it is where the most consistent coverage gaps appear. Service brands like Heroes Lawn Care and Varsity Zone operate daily from vehicles. Every truck is a moving liability. A rear-end collision en route to a job, a parking lot incident before a service call, a vehicle accident after equipment is loaded — these are commercial auto events, not GL events. A policy that has a $1 million auto limit on paper but an incomplete vehicle schedule can create a gap between what appears to be covered and what the carrier will respond to.
For Mighty Dog Roofing franchisees, the exposure stack is different from every other brand in the family. Height work creates workers' compensation exposure at elevated frequency and severity. Property damage from a roofing job can run into six figures before subcontractor and material costs are tallied. The completed operations tail for roofing work is long — a leak that traces back to flashing installed two years ago is a completed operations claim. Roofing also brings subcontractor exposure into the picture: most Mighty Dog franchisees work with sub crews, and every uninsured subcontractor payroll is a workers' compensation audit liability at year end.
What HorsePower Brands franchisees get wrong about insurance
The inland marine gap is the most common coverage error in this family. HorsePower Brands operators — particularly those in lawn care, HVAC, roofing, and specialty trades — carry equipment as a core operational asset. Mowers, blowers, spray rigs, insulation equipment, ladders, and tools are the assets that generate revenue. They are also the assets that general liability and commercial auto policies do not automatically cover when they are in transit, on a job site, or stored overnight in a trailer or truck bed. An inland marine endorsement — also called an equipment floater — is the specific coverage that protects commercial equipment outside the walls of a fixed location. Many HorsePower franchisees start operations without it, and the first time they find out is when something is stolen, damaged, or destroyed and the claim gets denied.
The additional insured entity error affects multi-brand HorsePower operators in the same way it affects operators in every multi-brand family. Varsity Zone requires HPB HVAC LLC on the certificate. Heroes Lawn Care requires HPB Lawn Care LLC. These are different legal entities. Blingle requires HPB Lighting LLC. Bumble Bee Blinds requires HPB Blinds and Shutters LLC. Mighty Dog Roofing requires MDR United LLC. A franchisee who adds a second or third HorsePower brand and copies their existing COI creates a non-compliant certificate for every brand beyond the original. The compliance audit at grand opening is exactly when this error surfaces.
The WC class code problem is particularly acute for HorsePower operators in trades with diverse job functions. Varsity Zone HVAC technicians classify under a different NCCI code than Heroes Lawn Care crews. Mighty Dog Roofing classifies under one of the highest-rate roofing codes in the country. When a franchisee's workers' compensation policy carries the wrong class code — either from the initial program setup or from a code that was never updated when the operator expanded — the year-end audit produces a balance due that arrives with no negotiation available.
What does HorsePower Brands franchise insurance cost?
For HorsePower brands with confirmed FDD data, insurance cost reflects the trade's risk profile. HVAC service (Varsity Zone) and lawn care (Heroes Lawn Care) typically run $4,000 to $9,000 annually at single-territory startup — lower frequency severity than roofing or construction, but with commercial auto and equipment costs that grow with vehicle count.
Mighty Dog Roofing franchisees operate in a different cost band. Roofing insurance in the residential contractor market carries GL premiums that reflect height exposure, property damage frequency, and completed operations tail risk. Single-territory roofing franchise insurance at startup runs $8,000 to $16,000 annually. That figure assumes a WC policy that correctly classifies roofing labor, a commercial auto schedule that covers all active vehicles, and a completed operations sub-limit adequate for the claim tail. A program that underweights any of these lines will reflect a lower premium — until audit.
Window treatment installation (Bumble Bee Blinds) and outdoor lighting (Blingle) operate at lower cost: $2,500 to $5,500 annually at startup. Glass work (Gatsby Glass) and fencing (Stand Strong Fencing) run $3,500 to $7,000, reflecting property damage exposure from glass breakage and structural installation.
FDD Item 7 estimates — where available — represent first-year minimum operations. As revenue grows, GL premiums and WC premiums on audited bases grow with it. The Item 7 figure is the starting deposit. The final cost is determined at renewal and audit.
Claim Scenario: Equipment and auto claim — lawn care route
A Heroes Lawn Care franchisee ran three crews on daily residential routes during peak season. One crew's trailer was struck from behind at a traffic light while loaded with mowing equipment. The trailer hitch was damaged, releasing the trailer and causing a secondary collision with a parked vehicle. Equipment on the trailer — commercial mowers and edging equipment — was destroyed on impact. Total loss: $28,000 in commercial equipment, $14,000 in vehicle repair to the third party, and $6,200 in trailer repair.
The franchisee's commercial auto policy covered the vehicle and the third-party liability. The equipment on the trailer was a separate line item — inland marine coverage that the policy did not carry. The trailer itself was covered. The contents were not. The franchise was seven months into its first year. The $28,000 equipment loss came directly out of operating cash. An inland marine floater covering the equipment on active routes would have cost approximately $900 annually. It was not on the policy.
Equipment coverage is not automatic on a commercial auto or general liability policy. It requires an explicit inland marine or equipment floater endorsement. For HorsePower Brands operators running equipment daily, this is not an optional line.
TRADE CATEGORIES IN THIS FAMILY
HVAC
1 Brand — Coming Soon
Lawn / Outdoor
2 Brands — Coming Soon
Windows / Glass
2 Brands — Coming Soon
Roofing / Exterior
1 Brand — Coming Soon
Specialty / Insulation
1 Brand — Coming Soon
Painting / Lighting
2 Brands — Coming Soon
ALL BRANDS GUIDES
FIND YOUR BRAND'S
INSURANCE REQUIREMENTS
Live guides are built from the actual FDD — exact entity names, exact limits, real claim scenarios. In-development guides show the brand is in our queue.
HVAC
·
HORSEPOWER BRANDS
FDD 2025
VARSITY ZONE
Most HVAC franchise agreements require general liability, commercial auto, and workers' compensation. The Varsity Zone FDD requires those — and also requires Contractor's Professional Liability at $1,000,000 and Employment Practices Liability insurance at $250,000.
That is not a coincidence. It reflects that HPB HVAC LLC — the Varsity Zone franchisor entity — has thought through the professional judgment exposure of HVAC installation and service work and decided the standard policy stack is not sufficient protection for their system.
The franchisees who read those requirements carefully and build their program around what the FDD actually says are protected. The franchisees who buy the minimum general liability, auto, and workers' comp and assume that satisfies the FDD are not compliant — and are not covered for the exposures the franchisor specifically identified.
This page tells you exa
ctly what the Varsity Zone FDD requires, what it means in practice, and where the coverage stack protects you.
GL | $1M per occurrence / $2M aggregate |
Auto | $1M Combined Single Limit (CSL) |
WC EL | Statutory Workers' Compensation + Employers Liability: $1M each accident / $1M disease per employee / $1M disease policy limit |
Entity | HPB HVAC LLC |
ROOFING
·
HORSEPOWER BRANDS
FDD 2026
MIGHTY DOG ROOFING
Your team flies an AI-powered drone over a customer's roof to assess storm damage. It is the most modern thing you do — and the one operation your insurance most likely does not cover. A standard general liability policy excludes aircraft. A commercial auto policy covers ground vehicles only. A drone is neither. If that drone clips a window, a power line, or a bystander, the claim falls into a gap between two policies.
Mighty Dog Roofing's franchise agreement is unusually thorough. It requires occurrence-form general liability with completed operations, an equipment floater, contractors professional liability, employment-practices coverage, and an umbrella. It is one of the most complete insurance sections in this trade. And it still does not name the drone.
MDR United LLC sets the minimum. Meeting it lets you open. Knowing what it does not name is how you protect everything you do.
GL | $1M / $2M · Occurrence |
Auto | $1M CSL (Combined Single Limit) |
WC EL | Statutory WC · Employers Liability: $1M / $1M / $1M |
Entity | MDR United LLC |
FREQUENTLY ASKED
QUESTIONS ABOUT
HORSEPOWER BRANDS
DOES HORSEPOWER BRANDS HAVE A STANDARD INSURANCE REQUIREMENT ACROSS ALL ITS BRANDS?
+
General liability at $1 million per occurrence and $2 million aggregate is common across most HorsePower brands. Mighty Dog Roofing requires higher limits reflecting the roofing trade's risk profile. Commercial auto at $1 million is consistent for all vehicle-operating brands. Beyond these minimums, requirements — and exposures — vary substantially by trade.
WHO IS THE ADDITIONAL INSURED ON A HORSEPOWER BRANDS FRANCHISE AGREEMENT?
+
Each brand uses a brand-specific legal entity: HPB HVAC LLC for Varsity Zone, HPB Lawn Care LLC for Heroes Lawn Care, HPB Blinds and Shutters LLC for Bumble Bee Blinds, HPB Lighting LLC for Blingle, and MDR United LLC for Mighty Dog Roofing. Do not list "HorsePower Brands" as the additional insured. Confirm the exact entity in your signed franchise agreement before issuing any certificate.
DOES HORSEPOWER BRANDS REQUIRE INLAND MARINE OR EQUIPMENT COVERAGE?
+
The FDD typically requires general liability and commercial auto at stated limits. Inland marine and equipment floater coverage are not always explicit FDD requirements — but they are operational necessities for any HorsePower brand running expensive equipment from vehicles or job sites. The absence of an FDD requirement does not mean the absence of an exposure.
WHAT COMMERCIAL AUTO COVERAGE DOES A HORSEPOWER BRANDS OPERATOR NEED?
+
Every vehicle used in the operation needs to appear on a commercial auto policy with the business — not the franchisee's personal auto policy — as the named insured. For route-based brands (Heroes Lawn Care, Varsity Zone, Blingle), the number of vehicles and the daily mileage create per-occurrence exposure that makes commercial auto one of the most important lines in the program.
CAN I USE THE SAME INSURANCE POLICY FOR TWO HORSEPOWER BRANDS BRANDS?
+
A single commercial package policy can sometimes accommodate multiple brands, but it must carry separate additional insured endorsements for each brand entity, appropriate trade endorsements for each operation, and potentially different WC class codes. A policy built for Heroes Lawn Care will not correctly cover Mighty Dog Roofing without substantial modification. The program needs to be built for what you're actually running.
DOES MIGHTY DOG ROOFING REQUIRE DIFFERENT COVERAGE THAN OTHER HORSEPOWER BRANDS?
+
Yes — substantially. Roofing is one of the highest-risk classifications in residential contracting. Height work, structural property damage exposure, subcontractor management, and a long completed operations tail make roofing insurance a different conversation than service-trade insurance. Mighty Dog Roofing franchisees should review their program specifically against roofing benchmarks, not general home services benchmarks.
WHAT HAPPENS TO MY INSURANCE WHEN I ADD A SECOND HORSEPOWER BRAND?
+
Your current policy needs to be reviewed before your second franchise agreement is signed. The new brand entity needs to be added as an additional insured, the new trade codes need to be incorporated, and coverage lines that are specific to the new trade (equipment floater, completed operations sub-limit, WC class code) need to be verified. This is not an automatic update — it requires an active policy review.
WHAT IS THE DIFFERENCE BETWEEN WHAT HORSEPOWER REQUIRES AND WHAT I ACTUALLY NEED?
+
The franchise agreement sets the compliance floor. It protects the brand. The coverage that protects your investment includes the lines the FDD doesn't mention — inland marine on the equipment you drive to every job, a completed operations sub-limit for the roofing or installation work you'll be completing for years, and commercial auto that actually covers every vehicle on your schedule. Compliance and protection are different questions. The brand article for your specific HorsePower trade has both answers.
WHAT TO VERIFY BEFORE YOUR HORSEPOWER BRANDS COVERAGE IS FINAL
Before you issue a HorsePower Brands certificate or begin operations, verify six things in sequence. First, confirm the legal entity for your specific brand — HPB HVAC LLC, HPB Lawn Care LLC, HPB Blinds and Shutters LLC, HPB Lighting LLC, MDR United LLC, or the confirmed entity for your brand — and make sure that entity appears exactly on the certificate. Second, check that your commercial auto schedule lists every vehicle you operate — daily service vehicles, trailers, and any leased vehicles used in the business. Third, confirm that your equipment is covered under an inland marine or equipment floater endorsement, not assumed to be covered under auto or GL. Fourth, verify your WC class code matches your actual trade classification — roofing, HVAC, lawn care, and lighting each classify differently, and the wrong code creates audit exposure at year end. Fifth, confirm your completed operations coverage structure — for installation and roofing brands, a separate sub-limit is worth the additional premium. Sixth, set your Item 7 insurance estimate beside your real quote and understand the gap before you build your first-year budget.
If any of those six items surface a question, the answer is in the brand article for your specific HorsePower brand, linked above.

WADE MILLWARD, CIC
Founder & CEO · Rikor Insurance
Wade Millward has spent 18 years specializing in franchise insurance. He holds the Certified Insurance Counselor (CIC) designation and has reviewed hundreds of franchise disclosure documents across home service, food service, and commercial franchise verticals. He has built coverage programs for Authority Brands franchisees across electrical, HVAC, plumbing, and restoration trades.